Growth, Potential and Future Prospects of M-Commerce in India

Language: English

Published by LAP LAMBERT Academic Publishing Aug 2014, 2014

3659583049 / 9783659583049

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This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the 'Indian mobile subscribers' and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 196 pp. Englisch.…

Seller Inventory # 9783659583049

Title
Growth, Potential and Future Prospects of M-Commerce in India
Author
Devesh Bathla
Publisher
LAP LAMBERT Academic Publishing Aug 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659583049
ISBN 13
9783659583049
Item weight
310 grams
Dimensions
220x150x12 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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