Growth, Potential and Future Prospects of M-Commerce in India

Bathla, Devesh

ISBN 10: 3659583049 / ISBN 13: 9783659583049

Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014

About this Item

Print on Demand pp. 196 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Seller Inventory # 353415510

Bibliographic Details

• Title: Growth, Potential and Future Prospects of M-Commerce in India
• Publisher: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG
• Publication Date: 2014
• Language: English
• ISBN 10: 3659583049
• ISBN 13: 9783659583049
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the “Indian mobile subscribers” and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.

About the Author

Dr. Devesh Bathla , a professional with rich experience in the field of marketing & technology dedicates this work to his parents Dr. K.L. Bathla and Dr. Rita Bathla who have been a great source of motivation & brother Garv who has been a big support.