Guerrilla Marketing : Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold?

In Guerrilla Marketing Volume 1, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. They provide a summary at the beginning of Guerrilla Marketing Volume 2 that is a great refresher for those who are currently using Guerrilla Marketing tactics in their businesses, and a good overview for those who are new to Guerrilla Marketing. Guerrilla Marketing Volume 2 includes many Guerrilla Marketing tools, tactics, and tips to give readers even more options to choose from. Jason and Merrilee are thrilled to continue Jay Conrad Levison’s vision and are thrilled for the profits readers will generate in the pages that follow.

For those who are new to Guerrilla Marketing or want to learn more, Jason and Merrilee offer a FREE online companion course (visit gMarketing.com/Club) to help readers build their rock-solid Guerrilla Marketing foundation. In the companion course, they’ll dive deeper with video tutorials, exercises, and the tools readers need to build that crucial foundation from which their Guerrilla Marketing success will be born. The remaining sections of Guerrilla Marketing Volume 2 share today’s Guerrilla Marketing tactics, tools, and tips which are options that every business needs to succeed and generate profits. Readers will find a toolbox of information and resources to choose from to build a strong Guerrilla business and drive their competition mad.

Jay Conrad Levinson was the author of Guerrilla Marketing, the best-selling marketing series in history, in addition to 58 other business books. His books have sold more than 20 million copies worldwide and been translated into over 60 languages, with many being required reading in MBA programs worldwide. In addition to his work as a marketing professional, visionary, and author, Jay conducted Guerrilla Marketing training programs and was the Chairman of Guerrilla Marketing International and The Guerrilla Marketing Association—a marketing support system for small business.

Merrilee Kimble is an entrepreneur, the Chief Creative Officer of Guerrilla Marketing Global, LLC and a co-author of the Guerrilla Marketing volume of books. With a degree in Business/Marketing and extensive experience and accolades with a Fortune 50 company, Merrilee has managed multi-million-dollar advertising and marketing activities and budgets to execute successful multi-language marketing. The combination of large-corporation marketing and advertising, boot-strapped entrepreneurial management and marketing endeavors and global marketing practices observed as an avid traveler, has created a diverse pool of experience that she utilizes to help shape the future of Guerrilla Marketing. As marketing is becoming more complex, by the day, she is passionate about making sure Guerrilla Marketing is here for businesses now and long into the future. 

Merrilee is focused on helping businesses build a strong marketing foundation and turn complicated marketing into the simple and delightful task of continually executing fresh and consistent marketing tactics with easy-to-use tools that help them know, attract, and connect with their customers, while their profits soar. Guerrilla Marketing is an ever-evolving opportunity for businesses to succeed and our volume of books will keep businesses grounded in powerful knowledge that allows them to successfully reach for the stars.