Guerrilla Marketing : Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing.

Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses.

Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Jason Myers is the Chairman of Guerrilla Marketing Global LLC, and co-author of the Guerrilla Marketing volume of books. He is a perpetual sponge for knowledge and a long-time marketer, entrepreneur, and business leader who has co-authored several books. Jason’s Guerrilla Marketing journey began over three decades ago. Since then, he has been involved with starting, growing, and selling multiple businesses, from: startups to multi-billion-dollar Fortune 50 enterprises in many industries. He has used Guerrilla Marketing and agile scaling process principles in his role as: founder, investor, or executive. Jason currently works with businesses world-wide of all sizes and stages, to deploy effective and efficient marketing and growth strategies. He is extensively teaching, coaching, consulting, and speaking on the topics of marketing for organizations. His ongoing efforts to learn, apply, and teach are instrumental in shaping the future of Guerrilla Marketing, which is an ongoing series of books, courses, and events to provide powerful methodologies to today’s businesses. 

Jason has served on boards and in key roles with various private and philanthropic organizations where his business acumen helps to shape the world we live in. He uses his experience as an early entrepreneur to help people to succeed by being Guerrilla in all areas of business. His blend of operational and marketing experience is a key driver in making Guerrilla Marketing actionable for the world’s businesses.