Title: Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
Publisher: Harper Business
Publication Date: 1989
Language: English
ISBN 10: 0395502209
ISBN 13: 9780395502204
Binding: paperback
Condition: Fair
Weight: 11 ounces

About this title

Synopsis

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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