Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

Levinson, Jay Conrad, Perry, David E.

ISBN 10: 0470455845 / ISBN 13: 9780470455845

Published by Wiley, 2009

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # L19A-01928

Synopsis:

In Today's Job Jungle, the Guerrilla is King

"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."
—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course

"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."
—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???

"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."
—Shelly Harrison, founder and CEO, Launch Pad

"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."
—Dave Opton, founder and CEO, ExecuNet.com

"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."
—Sam Zales, President, Zoom Information Inc.

"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."
—Donato Diorio, CEO, Broadlook Technologies

"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."
—Gautam Godhwani, CEO, SimplyHired.com

"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."
—Steven Rothberg, founder, CollegeRecruiter.com

"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."
—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa

"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."
—Peter Clayton, CEO, Total Picture Radio

P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

About the Author: Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States--as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising. He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

David Perry - Nicknamed the "Rogue Recruiter" by The Wall Street Journal, David Perry is a veteran Head-hunter, closing more than 1000 projects, with a 99.7% success rate, and negotiating more than $184M in salaries. 
     He is frequently quoted on trends and issues regarding executive search, recruiting and HR in leading business publications including The Wall Street Journal, New York Times, Fortune, Forbes, Canadian Business, Computer World, EETimes, HR Today, and appears regularly as an executive search and labor market analyst on radio and television across North America.
     David is the author of Guerrilla Marketing for Job-Hunters 2.0: 1000 unconventional Tips, Tricks and Tactics to Land Your Dream Job [Wiley 2009], Guerrilla Marketing for Job-hunters: 400 unconventional Tips, Tricks and Tactics to Land Your Dream Job [Wiley 2005] and Career Guide for the High-Tech Professional: Where the jobs are and how to land them [Career Press 2004]. 
    He is immediate past Vice Chair of the Canadian Technology Human Resources Board and was on the board of the Software Human Resource Council for 5 years.  He is HR Policy Advisor for the Canadian Advanced Technology Alliance (CATA),
    David graduated from McGill University in 1982 with a BA in Economics and Industrial Relations.

Bibliographic Details

Title: Guerrilla Marketing for Job Hunters 2.0: ...
Publisher: Wiley
Publication Date: 2009
Binding: Soft cover
Condition: Good