Title: Guerrilla Marketing: Secrets for Making Big Profits from a Small Business (Piatkus business guides)
Publisher: Piatkus
Publication Date: 1995
Language: English
ISBN 10: 0749913169
ISBN 13: 9780749913168
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 0.84 pounds

About this title

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

"About this title" may belong to another edition of this title.

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