Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Publisher: Houghton Mifflin Company
Publication Date: 1998
Language: English
ISBN 10: 0395906253
ISBN 13: 9780395906255
Binding: Soft cover
Edition: 3rd Edition
Condition: Acceptable

About this title

Synopsis

Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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