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Bibliographic Details

Title: Guerrilla Publicity : Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsIncludes Podcasts, Blogs, and Media Training for the Digital Age
Publisher: Adams Media Corporation
Publication Date: 2002
Language: English
ISBN 10: 1580626823
ISBN 13: 9781580626828
Binding: Soft cover
Condition: Very Good
Weight: 0.941 pounds

About this title

Synopsis

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right timeand at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyerswithout the cost of a traditional big budget campaign!

About the Author

Jay Conrad Levinson, creator of the Guerrilla series, "the best selling marketing series ever published", is the president of his own marketing and consulting firm.

Rick Frishman is publisher at Union Square Publishing in New York. He is co-author of 18 books, and founder of Author101University.

Jill Lublin is the owner of Promising Promotion public relations firm. She has worked with hundreds of diverse companies and professionals in the entertainment industry and is also the author of The Insiders Edge to Publicity. She lives in San Francisco, CA.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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