The FT Guide to Analysis for Managers: Effective planning tools & techniques

The FT Guide to Analysis for Managers gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you'll be able to analyse the performance and competitive fitness of both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business. The top 12 tools covered, in a straightforward, practical style, are:

· BCG Growth/Share Portfolio Matrix
· Competitor Analysis
· Financial Ratio and Statement Analysis
· Five Forces Industry Analysis
· Issue Analysis
· Product Life Cycles Analysis
· Scenario Analysis
· Macroenvironmental Analysis
· SWOT Analysis
· Value Chain Analysis
· Driving Forces Analysis
· Win/Loss Analyis

STRONGER ANALYSIS DELIVERS BETTER BUSINESS RESULTS

The FT Guide to Analysis for Managers will help you make sense of today's complex, chaotic, globally competitive environment. It will hone your strategic thinking, and give you an improved understanding of the competitive terrain, which in turn will help you steal a march on your competitors. Effective analysis of your competition, environment, organization, and strategy will help you deliver the following:

* Early warning of potentially developing opportunities or emerging threats in your competitive environment.
* An objective and arm's-length assessment of your organization's relative competitive position.
* The ability to help your organization to more quickly and easily adapt to changes in the environment.

For each form of the indispensable 12 methods of analysis covered, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to meet your strategic challenges, and address your business challenges, whatever your role, industry, or environment.