A Guide to Communication Theory: Analysis and Application (6th Edition) (Translation Series of Journalism and Communication Studies)(Chinese Edition)

[ MEI ] LI CHA DE WEI SI TE ( Richard West ) . LIN EN H. TE NA ( Lynn . H. . Turner )

ISBN 10: 7300302904 / ISBN 13: 9787300302904

About this Item

Language:Chinese.Paperback.Pub Date:2022-03-01 Pages:576 Publisher:Renmin University Press Introduction to Communication Theory: Analysis and Application introduces communication theory in a popular and interesting way. This book provides a clear and direct analysis of the theory. providing a variety of fascinating examples and applications to help readers learn the basics of communication theory and fall in love with it. This book is primarily aimed at readers with little or no background in.

Seller Inventory # NX000068

Bibliographic Details

• Title: A Guide to Communication Theory: Analysis and Application (6th Edition) (Translation Series of Journalism and Communication Studies)(Chinese Edition)
• Language: English
• ISBN 10: 7300302904
• ISBN 13: 9787300302904
• Binding: paperback
• Condition: New

About this title

Synopsis

本书用通俗、有趣的方式介绍传播理论。作者将传播理论分成自我传播、人际传播、组织传播、公众传播（修辞学）、大众传播和跨文化传播等6类，用30章的篇幅加以详细介绍，对传播理论在我们生活中的运用，提供了各种各样引人入胜的实例。 本书的第6版保留了以前版本的重点内容，用通俗、有趣且连贯的方式介绍传播理论。通过大量切实可行的例子，清晰、直接地解析理论，最有助于学习者理解。希望学习者通过阅读本书，能够学到传播理论的基本知识，并且爱上传播理论。