The Guide to Earned Media (Paperback)

Harness the power of public relations and discover how you can secure meaningful press for your organization.

It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media.

The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU).

Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media.