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Bibliographic Details

Title: A Guide to Empirical Research in Communication: Rules for Looking
Publisher: SAGE Publications, Inc
Publication Date: 2000
Language: English
ISBN 10: 0761922229
ISBN 13: 9780761922223
Binding: paperback
Condition: Very Good

About this title

Synopsis

This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.

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