Guide to Franchising

N Mendelsohn

ISBN 10: 1844801624 / ISBN 13: 9781844801626

Published by BERTRAMS PRINT ON DEMAND Sep 2004, 2004

About this Item

Neuware - The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business Why take up a franchise What can be franchised The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties.The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.

Seller Inventory # 9781844801626

Bibliographic Details

• Title: Guide to Franchising
• Publisher: BERTRAMS PRINT ON DEMAND Sep 2004
• Publication Date: 2004
• Language: English
• ISBN 10: 1844801624
• ISBN 13: 9781844801626
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 245W x 190H x 27D millimeters 245 millimeters width by 190 millimeters height by 27 millimeters depth
• Weight: 855 grams

About this title

Synopsis

The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world. The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.

Review

Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor. 6. How to Become a Franchisee. 7. The Financial Aspects of Franchising. 8. Franchisor-Franchisee Relations. 9. Channels of Communication: Franchisee Advisory Associations. 10. Overview of Contractual Issues. 11. Structure of Franchise Agreements. 12. Information Technology. 13. Not for profit Franchising. 14. The decision to Franchise Internationally 15. International Franchising. 16. The British Franchise Association. 17. Franchising in the USA. 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study. Appendices. Index.