A Guide To Implementing Oracle Siebel CRM 8X

Vivek Kale

ISBN 10: 0070144583 / ISBN 13: 9780070144583

Published by McGraw Hill Education India Pvt, 2009

shrink wrapped. Seller Inventory # mon0002801143

Synopsis:

"In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation. Key features of the * In-depth explanation of the concept, rationale, business benefits, and frameworks of evaluation and selection of CRM systems. * Comprehensive discussion on the main components of Siebel-application modules, operating environment, and tools. * Thorough coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to post-implementation support issues. * In-depth coverage of the various issues like Balance Scorecard (BSC) for companies, aspects of an intelligent customer-centric enterprise, privacy and security, and future prospects. Opening new vistas to a CRM-enabled world of business, this book will be of immense value to both technical and non-technical * Business managers and business leaders seeking insight into the benefits and challenges of implementing Siebel CRM for their organizations. * Siebel CRM project managers, module leaders, and technical team members * CRM evaluation and selection team members * CRM consultants * Sales, marketing, operations and IS/IT personnel (managers and executives) * Students and teachers of computer courses "

Bibliographic Details

Title: A Guide To Implementing Oracle Siebel CRM 8X
Publisher: McGraw Hill Education India Pvt
Publication Date: 2009
Binding: Paperback
Condition: Very Good