Title: Guide to Managerial Communication: Effective Business Writing and Speaking
Publisher: Prentice Hall
Publication Date: 1997
Language: English
ISBN 10: 0132564475
ISBN 13: 9780132564472
Binding: paperback
Edition: 4th Edition
Condition: New
Weight: 11 ounces

About this title

Synopsis

Written by a leader in the management communication field and experienced consultant, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.

From the Back Cover

Key Benefit: Written by a leader in the management communication field and experienced consultant of over 80 companies, this succinct and down-to-earth guide summarizes and reviews communication, writing, and speaking strategies - arming readers with the know-how, technique, and skills to successfully deal with managerial communication dilemmas they may encounter in the workplace. Key Topics: Focuses on building practical skills and strategies and examines different aspects of business speaking, including question-and-answer sessions, meetings, and group collaborations. Explores choices for writing style and group writing and demonstrates how to acquire more effective meeting management skills with topics ranging from persuasion strategies to pre-meeting relaxation techniques. Fourth edition now offers a more in-depth analysis of nonverbal delivery and listening skills; discussions on the use of color, visual image, and new forms of equipment for visual aids; indispensable advice on the writing process and efficiency; and integrated coverage on new technologies and cross-cultural communication that reflect increasing trends toward globalization, conglomeration, and specialization. Market: For business professionals.

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