Guide to Managerial Persuasion and Influence (Guide to Business Communication Series)

This brief, reader-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. KEY TOPICS Specific chapter topics cover developing your argument, checking your logic, analyzing your audience, motivating your audience, studying the organization, and considering the intercultural environment. For managers and assistant managers—and anyone responsible for a staff—who needs to communicate in a persuasive and compelling way.

This concise, practical book is written for you if you want to persuade and influence other people in business—how to...

• Appeal to and motivate different kinds of people
• Enhance your credibility
• Develop your working relationships
• Be influential within an organizational hierarchy
• Gain compliance and agreement with your ideas
• Influence superiors, subordinates, and customers
• Make your points logically
• Persuade in different organizational or country cultures

• Brief: summarizes key ideas only
• Practical: offers clear, straightforward tools you can use
• Reader-friendly: provides an easy-to-skim format