Guide to Media Relations (Guide to Business Communication Series)

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.

This concise, practical book is written for you if you want to work effectively with the media. You will learn how to...

• Understand what drives the media today
• Manage media relations during a crisis
• Identify important media contacts and establish ongoing relationships with reporters
• Prepare for media interviews
• Write press releases and plan press conferences
• Communicate with the financial media
• Get to know reporters so you can engage their interest in your story
• Enhance your corporate reputation

• Brief: summarizes key ideas only
• Practical: offers clear, straightforward tools you can use
• Reader-friendly: provides an easy-to-skim format