Guide to Producing a Fashion Show

This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, this book enables the reader to organize and stage a show that is profitable, well attended, and aesthetically pleasing.

Judith C. Everett, ACRA, FGI, is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses; including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. She was named one of the ten Fashion Icons for Teaching the Future of Fashion by the Arizona Chapter of Fashion Group International. Everett is an active member of the American Collegiate Retailing Association (ACRA) and the Fashion Group International (FGI).br>
Kristen K. Swanson, ACRA, ITAA, is a Professor of Merchandising in the School of Communication at Northern Arizona University. Her research interests include retail promotion and tourism retailing. She has had work published in the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. She is a member of the American Collegiate Retailing Association (ACRA), International Textile and Apparel Association (ITAA) and the Travel & Tourism Research Association.