Title: Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
Publisher: Wiley
Publication Date: 2003
Language: English
ISBN 10: 0471463221
ISBN 13: 9780471463221
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.17 pounds

About this title

Synopsis

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
―Forbes

In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective.

Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

About the Author

ROBERT A. LUTZ is General Motors’s Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American automotive industry in the last three decades in this century."

"About this title" may belong to another edition of this title.

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