HIP Investor : Make Bigger Profits by Building a Better World

A new breed of investing that combines making more money and making a difference

First there were the "Profiteers," investors who sought to make money regardless of the cost to society. Then came the "Do-Gooders," investors who avoided "bad" companies and supported "good" ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor.

Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach.

In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book

• Provides a compelling, easy to use "investor tool-kit" so you can quickly "HIP" your portfolio
• Reveals the three questions you should ask when looking for a company to invest in
• Illustrates how world problems can be solved for profit by companies and investors making informed decisions

You can make money while making a difference, and The HIP Investor is here to show you how.

R. PAUL HERMAN created the HIP^SM methodology for investors worldwide to realize Human Impact + Profit^SM. Herman advises investors and manages portfolios (including the HIP 100 Index) using "The HIP Scorecard^SM" featured in Fast Company magazine and at www.HIPinvestor.com. Herman's financial acumen was honed at the Wharton School and McKinsey & Co., and he accelerated social entrepreneurs at Ashoka.org and Omidyar Network. Herman advises leading corporations (including Walmart and NIKE) and foundations on how to be more HIP. His insights have been quoted in the Wall Street Journal, Fortune, Forbes, BusinessWeek, and on CNN and CNBC.