HOLISTIC RETAIL DESIGN

Rainer Zimmermann

ISBN 10: 9491727656 / ISBN 13: 9789491727658

Published by Frame Publishers, 2015

About this Item

Language:Chinese.Pub Date: 2015-11-24 Pages: 400 Publisher:. Frame Publishers Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences It introduces strategies in holistic constitution and the improvement of retail experiences across stationary. temporary. and digital customer touchpoints and intermediates between the consumer. the retail brand. and the products being offered. It features those strategies in a number of chapters and also includes inter.

Seller Inventory # CX040891

Bibliographic Details

• Title: HOLISTIC RETAIL DESIGN
• Publisher: Frame Publishers
• Publication Date: 2015
• Language: English
• ISBN 10: 9491727656
• ISBN 13: 9789491727658
• Binding: paperback
• Condition: New

About this title

Synopsis

• The authors outline a new approach to retail design

• Strategy applications are outlined per chapter, with international best practice cases highlighted

• Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf

• Visually interesting with outstanding graphic design

A must-have for everyone involved with retail design. Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.