HR and Marketing Analytics

Jagan Mohan Reddy Adama

ISBN 10: 6207651065 / ISBN 13: 9786207651061

Published by LAP LAMBERT Academic Publishing Mai 2024, 2024

About this Item

Neuware -'HR and Marketing Analytics' explores the strategic application of data analytics in the context of human resources and marketing to enhance organizational performance. The book delves into the ways in which organizations can profitably utilize big data, predictive analytics, and machine learning in order to maximize recruitment procedures, enhance employee engagement, and streamline employee management. Within the domain of marketing, it encompasses methodologies for scrutinizing consumer behaviour, assessing the efficacy of campaigns, and formulating focused marketing strategies. The book illustrates through case studies and real-world illustrations how data-driven decision-making can result in increased consumer loyalty, employee satisfaction, and operational efficiency. It offers pragmatic perspectives and resources for practitioners aiming to leverage the capabilities of analytics in these pivotal domains of business.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Seller Inventory # 9786207651061

Bibliographic Details

• Title: HR and Marketing Analytics
• Publisher: LAP LAMBERT Academic Publishing Mai 2024
• Publication Date: 2024
• Language: English
• ISBN 10: 6207651065
• ISBN 13: 9786207651061
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 131 grams

About this title

Synopsis

"HR and Marketing Analytics" explores the strategic application of data analytics in the context of human resources and marketing to enhance organizational performance. The book delves into the ways in which organizations can profitably utilize big data, predictive analytics, and machine learning in order to maximize recruitment procedures, enhance employee engagement, and streamline employee management. Within the domain of marketing, it encompasses methodologies for scrutinizing consumer behaviour, assessing the efficacy of campaigns, and formulating focused marketing strategies. The book illustrates through case studies and real-world illustrations how data-driven decision-making can result in increased consumer loyalty, employee satisfaction, and operational efficiency. It offers pragmatic perspectives and resources for practitioners aiming to leverage the capabilities of analytics in these pivotal domains of business.