In fact, today’s college graduates are unlikely to encounter it in their careers. That’s because software as a Service, or SaaS, provides the necessary customer insight companies need to innovate better and faster than their competitors—and it’s now the dominant business model for nascent and legacy software companies alike. The only problem? SaaS’s rapid rise resulted in a fragmented understanding of best practices for this dynamic, powerful business model.

Eric Mersch is here to change that.

Informative, in-depth, and inclusive, Hacking SaaS leverages Eric’s twenty-plus years of executive finance experience to become the definitive book on managing SaaS business models. Eric’s three-part compendium clarifies SaaS’s components and their relationship to financial metrics while empowering readers to unlock the power of SaaS, create strong data-driven cultures in their companies, and fortify business performance.

About the Author

Eric Mersch has held multiple executive titles at publicly traded companies and currently serves as interim CFO to venture-backed and private equity-owned SaaS subscription companies across big data, cybersecurity, internet infrastructure, and other notable spaces. He holds an MBA from Harvard Business School and a BS in economics from the US Naval Academy, and he is a graduate of the US Navy's Nuclear Power School. Prior to his civilian career, Eric served in the US Navy as a submarine officer on the USS Los Angeles.

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