Hacking Sales: The Playbook for Building a High Velocity Sales Machine

Altschuler, Max

ISBN 10: 1508655081 / ISBN 13: 9781508655084

Published by CreateSpace Independent Publishing Platform, 2015

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00090149432

Synopsis:

The world of sales is a $500 billion industry that employs over 15 million people in the USalone. However, only a handful of colleges offer degrees in sales and most MBA programs don't offer a single sales class. 

Business executives and investors have realized that a good sales team will make or break your business. As data and technology become cheaper to access, and more well-educated people choose careers in sales; the world of sales is undergoing a massive transformation. Consider this book your degree in modern sales. I call it Sales Hacking. 

In Hacking Sales, you'll learn how to build a fully streamlined sales engine using new technology built for salespeople along with innovative new techniques. I showcase over 150 tools throughout the book, as we walk through the processes behind building an fully efficient sales machine. 

Some of them include: 

• Building your Ideal Customer Profile 
• Finding theses Ideal Customers by the thousands 
• Getting Contact Info at Scale 
• Different Strategies for Targeting Prospects 
• How to Properly Segment Lists for Mass Emailing 
• Building, Testing, Measuring, Optimizing Email Campaigns 
• Hiring, Training, Managing Outsourced Sales Development Teams 
• Best Practices for Nurturing Leads 
• Negotiations, Objections, and Closing the Deal 
• The Art of Getting Referrals During the Honeymoon Period 
• Plus Bonus Material and Much More 

With tools like:

• Salesforce
• Datanyze
• SalesLoft
• ToutApp
• Spiderbook
• Mattermark
• InsideView
• DataHug
• Import.io
• Toofr
• Clearbit
• Conspire
• Socedo
• Connectifier
• And more

Whether you're an entrepreneur or early sales hire trying to build a company from scratch, or a sales rep or manager at a large corporation trying to compete, this book is for you.

About the Author: Max Altschuler has been an entrepreneur his whole life and learned sales at an early age from his father, David, who was a pioneering Certified Financial Planner. 

His entrepreneurial journey led him to San Francisco to work for an online education company called Udemy, in which he was the first sales hire and built the process that launched the Instructor side of the marketplace. Udemy recently raised a $32 million dollar series C round of funding with a valuation in the hundreds of millions. 

After Udemy, Max helped build the AttorneyFee marketplace as the Vice President of Business Development and departed after their acquisition by LegalZoom.

He started Sales Hacker, Inc. to help other startups with fewer resources to sell their products and services to large corporations. This book is a product of the community and we're excited to see the growth and innovation that comes out of it.

Bibliographic Details

Title: Hacking Sales: The Playbook for Building a ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2015
Binding: Soft cover
Condition: Good