The Haier Model: Reinventing a multinational giant in the new network era

Yangfeng, Cao

ISBN 10: 1911498622 / ISBN 13: 9781911498629

Published by LID Publishing, 2018

About this Item

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Bibliographic Details

• Title: The Haier Model: Reinventing a multinational giant in the new network era
• Publisher: LID Publishing
• Publication Date: 2018
• Language: English
• ISBN 10: 1911498622
• ISBN 13: 9781911498629
• Binding: hardcover
• Condition: Good

About this title

Synopsis

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

About the Author

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.