In Half Life Forster documents a detailed study of corporate survival trends, and examines and extends the existing landscapes, tools, models and indexes used to monitor the corporate life cycle. Forster goes on to describe the creation of a new business fitness landscape model, introduces two new business risk parameters, creates a new business diversity fitness index, and completes a macro analysis of the extinction rates associated with the 100 largest corporations in the United States. With these new tools Forster establishes a new model for viewing the mean life and half life of large corporations and for studying the impact that related and unrelated diversification in industry participation has on a corporation's effective lifespan. Forster suggests that established corporations don't survive just by being the fittest, but that they survive rapid discontinuous change by finding a new optimum position in a new business fitness landscape.

About the Author

GEOFFREY FORSTER has a BE in Electrical Engineering and a PhD in Strategic Management, is a published author in business management, and has over twenty five years of industry experience. During this time Geoff has worked as an industrialist, executive manager, entrepreneur, researcher, and business consultant on the application and impact of disruptive technologies. This work has been with a wide range of start-ups, mid-size, and large corporations, in both North America and Asia Pacific. Geoff has worked with some of the world's leading corporations, including IBM, Fujitsu, NTT Docomo, Westpac, Plessey GPT, ROLM, ITT, NASA, HSBC, Avaya, Wind River, and Intel. Geoff also has experience with a number of successful start-ups, including ATC, Tatum Partners, MediaDNA, c3Global, ObjectStar, SunKosi Capital, and Assured Geoengineering. As a consultant, an independent director, and advisory board member, Geoff plays an active role in business development, change management, research, and corporate governance in both Asia Pacific and North America. Geoff lives in Del Mar, California, with his wife and family.

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