Handbook of Consumer Behavior
Thomas S. Robertson
Sold by Bookbot, Prague, Czech Republic
AbeBooks Seller since October 7, 2023
Used - Hardcover
Condition: Used - Fair
Ships from Czech Republic to U.S.A.
Quantity: 1 available
Add to basketSold by Bookbot, Prague, Czech Republic
AbeBooks Seller since October 7, 2023
Condition: Used - Fair
Quantity: 1 available
Add to basketUnbekannte Unterschrift / Widmung / Aufkleber; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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