Handbook of Developments in Consumer Behaviour (Elgar Original Reference)

Victoria Wells, Gordon Foxall

ISBN 10: 1849802440 / ISBN 13: 9781849802444

Published by Edward Elgar Pub, 2012

About this Item

Like New.

Seller Inventory # ERICA77318498024406

Bibliographic Details

• Title: Handbook of Developments in Consumer Behaviour (Elgar Original Reference)
• Publisher: Edward Elgar Pub
• Publication Date: 2012
• Language: English
• ISBN 10: 1849802440
• ISBN 13: 9781849802444
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.

Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.

Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

About the Author

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK