The Handbook for Focus Group Research
Language: English
Published by SAGE Publications, Incorporated, 1997
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Good
US$ 10.93
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 846252-6
- Title
- The Handbook for Focus Group Research
- Author
- Greenbaum, Thomas L.
- Publisher
- SAGE Publications, Incorporated
- Publication year
- 1997
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761912533
- ISBN 13
- 9780761912538
- Edition
- 2 Edition.
- Item weight
- 1.001 pounds
- Dimensions
- N/A
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician focus groups, and the effective management of field services and recruiting. With more than 20 years of experience in focus group research, Tom Greenbaum shows the reader in this essential guide how to maximize the effectiveness of focus groups in thorough discussions of moderators and their techniques, escalating costs, facilities, and careers. This book is essential for professionals and scholars interested in marketing and marketing research.
"Synopsis" may belong to another edition of this title.
Review
"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators."
-- John J. Houlahan"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
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