Handbook of Good Business Practice

A corporate code of conduct is an essential asset in today's business practice. Using his study of Britain's 100 best-managed firms, Walter M. Manley argues for the establishment of such codes and sets out, clearly and practically, how to go about developing and implementing corporate codes of conduct to deal with the critical ethical issues which arise in everyday business practice. Dealing with every aspect of business from recruitment policy to marketing and customer relations, and with both internal and external company relations, the "Handbook" is a complete guide to good business practice. Based on important research carried out by the Cambridge Institute of Management Studies, in which Britain's most successful businesses were surveyed, the "Handbook" presents a thorough analysis of the ethical practices of these businesses and how their codes of conduct have contributed to their success. It also contains excerpts from policy statements and interviews with chief executives, giving precise examples of how these codes of conduct are put to good effect.