The Handbook of Inoculation Theory and Practice

Language: English

Published by John Wiley & Sons Jan 2026, 2026

139419935X / 9781394199358

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Neuware - Provides an in-depthaccount of inoculation theory across multiple disciplines and applied contexts worldwide Inoculation theory has become one of the most influential frameworks for understanding how people resist persuasion, misinformation, and undue influence. Despite its wide-ranging application in fields as diverse as political communication, health promotion, advertising, organizational management, law, and public relations, much of the available literature on inoculation remains scattered across journal articles and limited book chapters.The Handbook of Inoculation Theory and Practiceaddresses this critical gap by offering a single, authoritative resource that brings together the full scope of theory, research, and application. Spanning 35 chapters organized into three major sections, the Handbook provides unparalleled depth and breadth. The opening section traces the foundations of inoculation theory, its historical development, and evolving conceptual frameworks. The second section addresses issues of study design, measurement, and analytic strategies essential to advancing inoculation research. The volume concludes by highlighting applications across a wide spectrum of contexts, including politics, health, sports, crisis communication, gaming, education, journalism, public policy, and beyond. Featuring contributions from leading scholars, each chapter delivers both rigorous theoretical grounding and forward-looking perspectives that reveal how inoculation continues to shape communication practice and research. Mapping what inoculation theory has achieved while exploring its enduring potential in confronting today's complex communication challenges, The Handbook of Inoculation: - Integrates classical perspectives with cutting-edge research and applications - Explores a wide range of real-world contexts, from misinformation and conspiracy theories to health and political messaging - Offers practical strategies for designing effective inoculation-based communication interventions - Identifies emerging questions and future directions for inoculation research and practice The Handbook of Inoculation: Theory and Practice is an essential reference for graduate students, scholars, and practitioners working in communication, psychology, sociology, political science, marketing, public health, and related disciplines. It is especially relevant for advanced courses in persuasion, social influence, communication theory, social psychology, and resistance to persuasion, and serves as a foundational resource for researchers and professionals seeking to apply inoculation strategies in diverse contexts.

Seller Inventory # 9781394199358

Title
The Handbook of Inoculation Theory and Practice
Author
Bobi Ivanov
Publisher
John Wiley & Sons Jan 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
139419935X
ISBN 13
9781394199358
Item weight
1,102 grams
Dimensions
254x178x29 mm

AHA-BUCH GmbH

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