A Handbook of Media and Communication Research : Qualitative and Quantitative Methodologies

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts.

The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media.

• Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication.
• The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life.
• Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts.

List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Klaus Bruhn Jensen is Professor in the Department of Media, Cognition, and Communication, University of Copenhagen, Denmark. He is a member of the Editorial Boards for the Journal of Broadcasting and Electronic Media; Journalism: Theory, Practice, and Criticism; Communications: The European Journal of Communication Research; Comunicacion y Sociedad (Mexico); and MATRIZes (Brazil); and Corresponding Editor for the European Journal of Communication. Life Member for Service of the Association of Internet Researchers and a Fellow of the International Communicology Institute. Recent publications include contributions to the International Encyclopedia of Communication (2008), for which he serves as Area Editor of Communication Theory and Philosophy, and Media Convergence: The Three Degrees of Network, Mass, and Interpersonal Communication (Routledge, 2010).