Handbook of Media Management and Economics (Media Management and Economics Series)

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study.

The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Alan B. Albarranis Professor and Chair of the Department of Radio, Television, and Film at the University of North Texas. He holds B.A. and M.A. degrees from Marshall University and the Ph.D. in telecommunications from The Ohio State University. His published works include articles in scholarly journals, several book chapters, and six books. Albarran has lectured and presented workshops in Spain, France, Germany, Sweden, Great Britain, Italy, Finland, Switzerland, Taiwan, and Mexico. A former industry practitioner, he has worked professionally in radio and television and serves as a consultant on issues related to media management, economics, and survey research.