This book is a very useful guide for the students of mca, uptechnical university as it helps the students to prepare for theexamination in a much better way. The questions included in thebook give student a clear picture of what type of questions can beexpected in the semester examination. The questions have beendeveloped by faculty members who have a long experience of teachingin mca. Key features multiple choice questions for each paper of mca first semester. Questions covering entire syllabus of each paper. Questions divided unit-wise so that the student can attempt questions after preparation of each unit. Answers for all the questions at the end of the unit for the convenience of students. Sample case studies for principles & practice of management, organizational behaviour & marketing management. About the author the book is developed by the contributions of a dedicatedteam of faculty members of the lal bahadur shastri institute ofmanagement and development studies, lucknow. Tabl

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