Handbook of Qualitative Methodologies for Mass Communication Research

Jankowski, Nicholas W. (EDT); Jensen, Klaus Bruhn (EDT)

ISBN 10: 1138134864 ISBN 13: 9781138134867

Published by Routledge, 2015

Language: English

Condition: Used - As new Hardcover

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Bibliographic Details

Title

Handbook of Qualitative Methodologies for Mass Communication Research

Publisher

Routledge

Publication Date

2015

Language

English

ISBN 10

1138134864

ISBN 13

9781138134867

Binding

Hardcover

Condition

As New

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About this title

Synopsis

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

About the Author

Nicholas W. Jankowski, Klaus Bruhn Jensen

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