Title: Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)
Publisher: Business Science Reference
Publication Date: 2022
Language: English
ISBN 10: 1668441683
ISBN 13: 9781668441688
Binding: hardcover
Condition: New
Book Type: book

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"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics usingmachine learning, deep learning, ensemble learning, and emotional intelligence"--

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