Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)
Language: English
Published by Igi Global Scientific Publishing, 2022
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668441683
- ISBN 13
- 9781668441688
"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics usingmachine learning, deep learning, ensemble learning, and emotional intelligence"--
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California Books
Miami, FL, U.S.A.
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AbeBooks seller since October 27, 2023
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