Handbook of Research on Cross-culture Business and Management
Language: English
Published by Vernon Art and Science Inc., US, 2024
- Softcover
- New

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- Title
- Handbook of Research on Cross-culture Business and Management
- Author
- Rachna Bansal, Rupa Rathee, Mustafa F. Özbilgin, Sachin Sinha, Amit Kumar, Sushant Bhargava, Deepti Sinha, Arti Sharma, Chandra Sekhar Patro, Rifat Kamasak, Meltem Yavuz Sercekman, Yvonne Kamegne, Ernesto Guerra García, Chandan Maheshkar, Kurt April, Jeremy Kwok, Gaurav Gupta, Joana Vassilopoulou, James Phelan, Tarika Nandedkar, José G. Vargas-Hernández, Joyram Chakraborty, Madhvi Lamba, Vinod Sharma, Rauno Rusko, Xiaodan Zhang, Rachna Bajaj
- Publisher
- Vernon Art and Science Inc., US
- Publication year
- 2024
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1648898874
- ISBN 13
- 9781648898877
- Dimensions
- 15.24 x 1.91 x 22.86 cm
As organizations and businesses continue to expand in the cross-border and multicultural markets, culture needs to be taken into consideration. At present, culture introduces significant changes in the core assumptions of business practices and skill expectations. Gaining cross-cultural compatibility is now a serious concern for businesses and organizations. Appreciating the overall view of cross-cultural business environment, 'Handbook of Research on Cross-culture Business and Management' is a significant attempt to contribute a piece of knowledge on different aspects of cross-cultural business and management, facilitating practitioners and academicians to explore different cross-cultural business practices and develop competencies. This book will be a unique source for cross-cultural business and management practices, helping people of both industry and academia to understand the cross-cultural business environment and improve management practices.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Sharma is working as an Associate Professor at Symbiosis Centre for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India. He has around 22 years of experience in both academia and industry, at different levels of management, which has prepared him to be an effective researcher and instructor. His areas of expertise include Marketing Research & Analytics, Marketing Strategy, and Consumer Behaviour. He has authored over 75 papers in national and international journals and completed three international projects on climate change and business strategy. He has been involved in various consultation research projects, conducted various research workshops, and also conducted training programs in association with MSME and FIEO on various subjects of management. He holds a Doctorate in Management from DAVV, Indore, India, and an MBA from the University of Wales in the United Kingdom.
"About the title" may belong to another edition of this title.
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