Handbook of Research on Innovation and Development of E-commerce and E-business in Asean
Language: English
Published by Business Science Reference, 2020
- Hardcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Handbook of Research on Innovation and Development of E-commerce and E-business in Asean
- Author
- Almunawar, Mohammad (EDT); Ali, Muhammad Anshari (EDT); Lim, Syamimi Ariff (EDT)
- Publisher
- Business Science Reference
- Publication year
- 2020
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1668432889
- ISBN 13
- 9781668432884
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.
The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers
"Synopsis" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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