Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

ISBN 10: 1799801314 / ISBN 13: 9781799801313

Published by Business Science Reference, 2019

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Bibliographic Details

• Title: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)
• Publisher: Business Science Reference
• Publication Date: 2019
• Language: English
• ISBN 10: 1799801314
• ISBN 13: 9781799801313
• Binding: hardcover
• Condition: New
• Book Type: book

About this title

Synopsis

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content"--