Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)
Language: English
Published by Igi Global Scientific Publishing, 2019
- Hardcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2019
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1799801314
- ISBN 13
- 9781799801313
"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content"--
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California Books
Miami, FL, U.S.A.
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AbeBooks seller since October 27, 2023
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