"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

About the Author:

Anil Kumar, BML Munjal University, India. Manoj Kumar Dash, Indian Institute of Information Technology and Management, India. Shrawan Kumar Trivedi, BML Munjal University, India. Tapan Kumar Panda, BML Munjal University, India.

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