Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)

Publisher

Business Science Reference

Publication Date

2016

Language

English

ISBN 10

1522509976

ISBN 13

9781522509974

Binding

Hardcover

Condition

New

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About this title

Synopsis

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

About the Author

Anil Kumar, BML Munjal University, India. Manoj Kumar Dash, Indian Institute of Information Technology and Management, India. Shrawan Kumar Trivedi, BML Munjal University, India. Tapan Kumar Panda, BML Munjal University, India.

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