Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Anil Kumar (u. a.)

ISBN 10: 1522509976 / ISBN 13: 9781522509974

Published by Business Science Reference, 2016

About this Item

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics | Anil Kumar (u. a.) | Buch | Gebunden | Englisch | 2016 | Business Science Reference | EAN 9781522509974 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 107550710

Bibliographic Details

• Title: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
• Publisher: Business Science Reference
• Publication Date: 2016
• Language: English
• ISBN 10: 1522509976
• ISBN 13: 9781522509974
• Binding: Buch
• Condition: Neu
• Dimensions: 286W x 221H x 29D millimeters 286 millimeters width by 221 millimeters height by 29 millimeters depth
• Weight: 1403 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

About the Author

Anil Kumar, BML Munjal University, India. Manoj Kumar Dash, Indian Institute of Information Technology and Management, India. Shrawan Kumar Trivedi, BML Munjal University, India. Tapan Kumar Panda, BML Munjal University, India.