Title: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)
Publisher: Business Science Reference
Publication Date: 2016
Language: English
ISBN 10: 1522509976
ISBN 13: 9781522509974
Binding: hardcover
Condition: New
Book Type: book

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Synopsis

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

About the Author

Anil Kumar, BML Munjal University, India. Manoj Kumar Dash, Indian Institute of Information Technology and Management, India. Shrawan Kumar Trivedi, BML Munjal University, India. Tapan Kumar Panda, BML Munjal University, India.

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