Title: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices (Advances in Marketing, Customer Relationship Management, and E-services)
Publisher: Igi Global Scientific Publishing
Publication Date: 2022
Language: English
ISBN 10: 1668443805
ISBN 13: 9781668443804
Binding: Hardcover
Condition: New

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"This book presents research on experiential marketing as well as to evaluate the interdisciplinary reflections of practices from different perspectives, exploring how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations"--

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