Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
Language: English
Published by Igi Global Scientific Publishing, 2021
- Hardcover
- New

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- Title
- Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1799871924
- ISBN 13
- 9781799871927
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
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California Books
Miami, FL, U.S.A.
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AbeBooks seller since October 27, 2023
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