Handbook of Research on Retailer-Consumer Relationship Development

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Fabio Musso is Professor of Business Management in the Department of Economics, Society, and Politics, and Chairman of the M.S. in Marketing and Communication at the University of Urbino (Italy). He has over 20 years of experience in teaching and research. Prior to entering the university, he worked as marketing manager in the automotive and furniture industry. His research interests include marketing channels, retailing, trade marketing, international strategy, international marketing, logistics, and CSR. He has more than 120 research publications in various refereed international journals/conferences, and he has published 9 books. He is Editor in Chief of the International Journal of Economic Behavior, Associate Editor of the International Journal of Applied Behavioral Economics, and member of the scientific board of several academic journals. He has been visiting scholar in the Institute for Retail Studies, University of Stirling (Scotland, UK). He is member of the European International Business Academy (EIBA). He received several awards for his research achievements.

Elena Druica is a Full Professor of Economics and the Head of the Department of Economics and Administrative Sciences in the Faculty of Business and Administration, University of Bucharest, with 20 years of teaching and research experience and 7 years of managerial experience. She graduated from a faculty of Mathematics of the same university in 1994; she got a master diploma in Armonic Analysis and another one in Financial and Risk Management. She earned a PhD degree in Mathematics and another one in Economics. Her teaching area of expertise is in Game and Decision Theory and Behavioral Economics. She has been conducting interdisciplinary research activity, in which she brought together inputs from the two areas of specializations aforementioned. She is author and co-author of 4 books printed in Romania, of 2 chapters included in international editorial projects, and the editor of another book published in the USA. Her academic portfolio includes 22 papers published in international, peer-reviewed journals, 22 other papers published in conference proceedings, and 8 conference presentations to prestigious international events.