Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)

ISBN 10: 1799814122 / ISBN 13: 9781799814122

Published by Igi Global Scientific Publishing, 2019

About this Item

Seller Inventory # 26383703662

Bibliographic Details

• Title: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)
• Publisher: Igi Global Scientific Publishing
• Publication Date: 2019
• Language: English
• ISBN 10: 1799814122
• ISBN 13: 9781799814122
• Binding: Hardcover
• Condition: New

About this title

Synopsis

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.