Title: A Handbook for the Study of Human Communication: Methods and Instruments for Observing, Measuring, and Assessing Communication Process (Communication and Information Science)
Publisher: Praeger (UK)
Publication Date: 1988
Language: English
ISBN 10: 089391424X
ISBN 13: 9780893914240
Binding: Hardcover
Condition: New

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Synopsis

This book describes the available options, and the rationale for selecting among them, for observing, measureing or assessing process of communication. This approach contrasts radically to the one taken in many preceding volumes which explain the applicability of general types of quantitative research, for example, content analysis, laboratory experiments, and statistical analysis, to the study of communication. This approach focuses on the methodological problems and solutions unique to the study of communication. It provides the readers with an outline of the problems and/or alternatives that face the researcher.

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rdy /f Charles /i H.

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